OKR Struggles

Many organizations are trying to improve the alignment between strategy and execution with the OKRs framework (Objectives and Key Results). There’s good intent there, but more often than not, looking under the hood, you notice: 

OKRs that look more like tasks than strategic objectives – especially by the time they reach working teams
OKRs are used to micro-manage teams and individuals rather than empower and enable them. 
Too many OKRs are set without any respect/consideration of the ability to deliver them sustainably while dealing with other work in the organization.
Defining OKRs and then forgetting about them until it’s time to grade them. (Even worse, some organizations don’t even bother with a serious consideration of how they did on their OKRs…) 

These are smells of “OKR Theater” or “OKRs in Name Only.”

OKR Theater

These anti-patterns aren’t an inherent problem with OKRs. They are what you could call “OKR Theater.” They are what you get when you focus on the mechanics and forget the principles/spirit/reason you used the technique in the first place. OKR Theater has the potential to become a member of a big family – Scrum Theater, Agile Theater, SAFe Theater, Lean Theater, Six Sigma Theater; you get the picture. It’s the sort of thing that happens when a good thing gets spread too thin, and the people implementing it lack the depth and experience the original practitioners had. The late Jerry Weinberg called it “The Law of Raspberry Jam” – “The wider you spread it, the thinner it gets.”

Dealing with the OKR Theater

This sort of theater is here to stay. What can we do, though? One step that seems to help is to recall Why we are doing something – in this case, OKRs – and whether they are achieving the expected outcomes for us. To go meta – What was the objective we set out to achieve with OKRs, what were the expected Key Results, and are we seeing indications that this is heading in the right direction? 

OKRs (and Scrum…) thrive in the Complex Domain

Next, we need to reflect on what kind of environment we’re operating in. Some of our work happens in a simple or complicated space where we could set OKRs, figure out a plan, execute it successfully, and celebrate. 

Alas, OKRs are typically about challenging the status quo. Going beyond “running the business”. This could entail building new products, opening new markets, unlocking efficiencies, changing our organization, digital transformation, or scaling an existing business or product way beyond where it is. Often, these are complex problems where what we know is dwarfed by what we don’t know. 

This is exactly the environment where Scrum thrives. Does that mean we need Scrum to implement OKRs? Scrum is a great way to solve complex problems when you can organize a multi-disciplinary focused team around a certain goal and it is indeed a great way to go achieve an OKR. But it also goes beyond that. We could benefit from applying Scrum’s underlying theory to move from OKR Theater to a more effective OKR operating system. 

OKRs should be set and managed in a way that enables Empiricism, Self Management, and Continuous Improvement. 

Let’s look at how the Scrum Values can be useful when trying to effectively implement OKRs:

An organization should limit the number of OKRs it asks people to focus on. It has the mindset of “Stop Starting, Start Finishing” regarding OKRs. It considers how to set up teams such that they’re able to focus on one OKR rather than having to work on a complicated matrix of objectives touching many teams in the organization. 
Openness – can enable people working on the OKR to find and surface better ways to achieve the desired Key Results than initially planned. Or to suggest different Key Results (KRs) should be aimed at. Or even the Courage to come back and say that the Objective should be reconsidered. 
An organization leveraging OKRs should be committed to using OKRs as an alignment framework rather than a micro-management tool in disguise. Using OKRs this way is harder, so everyone should be committed to experimenting with how to organize work, how to set OKRs, and how to track and grade OKRs, all in a fashion that is aligned with the intent of achieving strategic alignment in an environment of uncertainty and scale. 
This requires respect for the framework. It requires teams to respect the direction provided by the OKRs set by their leaders. It requires leaders to respect the ability of the various teams to find effective ways to achieve the set objectives, even if it’s not necessarily how they would go about achieving that objective. 

Now let’s turn to the specific anti-patterns I mentioned earlier and see how some Scrum concepts can help:

Do your teams have OKRs that look more like tasks than strategic objectives? 

Step back from the tactical OKRs and ask Why? What’s the intent here? What are we trying to accomplish? That should be your Objective. 

Like a good Product Backlog Item / Goal, An Objective that focuses on the WHY/WHAT leaves the details of HOW negotiable for the team to figure out based on the reality discovered in the trenches. What we’ve learned over the years in crafting good Product Backlog Items, Sprint Goals, and Product Goals can come in handy when crafting OKRs. 

Do you have KRs that seem like a list of deliverables rather than results? 

This is a sneaky one. Aren’t deliverables what we’re looking for here? In some cases, deliverables are fine. But remember – we are frequently operating in a complex domain when trying to achieve the sort of objectives set using OKRs. And in these environments, we don’t necessarily know what deliverables would achieve the results we’re looking for! 

We might have a situation where we achieved our deliverables but haven’t achieved our objective…

Therefore Key Results should come from the answer to the question, “How will we know we accomplished this objective?” They should refer to some evidence-based measurement of outcomes or at least highly aligned leading indicators. 

OKRs are used to micro-manage teams and individuals rather than empower and enable them. 

I can’t forget that client who told me ages ago “To tell you the truth, I see Scrum as a way to micro-manage my teams”. He was the only one open enough to say it, but I see similar behavior all around. Some people are aware that they’re using Scrum this way. Some can’t get out of their micro-management mindset and see Scrum via this prism. 


Unfortunately, A similar pattern occurs with OKRs. Leaders might or might not be aware that they’re setting OKRs in a way that “tunnels”/overly constrains teams and individuals. 

Focusing OKRs on WHY/WHAT and KRs on outcomes rather than deliverables is a good first step toward empowering teams to solve problems. 

Making sure teams understand the wider mission/OKRs and then come up with their own OKRs is an important next step. A leader is welcome to inquire or advise a team on what OKRs to set. A leader would probably do well not to be careful not to be too involved in further details. 

Look at a similar structure in Scrum. The Scrum Team involves Leaders as Stakeholders in setting the Product Goal. Sometimes a team is set up around a Product Goal. 

The Leaders are Stakeholders that have transparency to the Product Backlog and the Increment created by the team. The Sprint Review is an opportunity for inspecting both and providing feedback that will then be considered and perhaps reflect in the Product Backlog, influencing future work. But planning and monitoring the work is the domain of the Scrum Team. The stakeholders trust and respect the Scrum Team’s ability to create value and proceed toward their Goal. They let the team focus on the work. 

A similar structure should be considered when implementing OKRs. Evidence-Based management (EBM) provides concrete guidance along these lines that transcends team-level Scrum. 

Too many OKRs are set without any respect/consideration of the ability to deliver them sustainably while dealing with other work happening in the organization

In Scrum, teams consider their historical throughput, capacity, and way of working when figuring out how much work they can do in the Sprint. They figure out their forecast for the Sprint. 

Similarly, when setting OKRs, the people who will be involved in achieving these OKRs should be the ones figuring out a realistic and sustainable set of OKRs to focus on for the time period. Setting OKRs isn’t done on a Sprint by Sprint level, so it is more like the activity of “Release Planning / Forecasting” in Scrum. 

Defining OKRs and then forgetting about them until it’s time to grade them. (Even worse, some organizations don’t even bother with a serious consideration of how they did on their OKRs…) 

OKRs are typically set on either a quarterly or annual basis. In many cases, teams struggle to keep this high-level guidance in mind as they go about planning their work week-to-week. 

We’ve learned that keeping the Product Goal and Product Backlog transparent and always available to the Scrum Team and Stakeholders helps with alignment and consideration of what is important for the team to focus on. 

Similarly, in the OKR context, the OKRs should be transparent and always available to everyone working on them. 

If using Scrum to do the work, The OKRs could become items on the Product Backlog or even a Product Goal in some cases. They should be considered in the Sprint Review. The team should ask itself whether it’s making appropriate progress toward its OKRs and whether anything needs to change with the work or with the OKRs. 

The first step in dealing with OKR Theater is recognizing OKR Theater…

Fixing OKR Theater isn’t trivial. There are other anti-patterns beyond those identified above. Creating the conditions for the successful healthy implementation of OKRs takes focused leadership over months if not years. It all starts with the ability to recognize the theater and set your sights on something better. 


We are leveraging our vast experience in Agile/Scrum/Flow to help our clients go beyond OKRs as a buzzword towards OKRs to achieve strategic alignment leveraging empiricism, self-management, and evidence-based measurement. One effective way to start this conversation is the PAL-EBM workshop run internally with the people involved in implementing OKRs effectively. 

For a deeper dive into the smells of OKR theater and some countermeasures check out the video from my recent webinar with the Scrum Masters of the Universe Meetup


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