They are deeply committed to delivering value to customers and stakeholders while fostering an adaptive, responsive organisational culture. They know that Scrum practices and values are key to that.

Their insights often align Scrum with broader business goals, ensuring project success and overall organisational triumph. Their leadership style is characterised by focusing on outcomes and business impact rather than just processes. They understand that the goal of any Scrum initiative is to create products or services that not only meet but exceed customer expectations. This customer-centric approach drives most of their strategic decisions.

1.     Focus on Value Delivery:

They use Scrum because they understand the importance of delivering valuable product increments in each sprint. They ensure that every iteration brings the product closer to customers’ needs, enhancing its market viability and customer satisfaction.

2.     Customer Outcomes:

These leaders focus on how the product impacts customers. They align development efforts with customer expectations and needs in order to create products that meet and exceed market demands, fostering customer loyalty and long-term engagement.

3.     Business Impact:

CEOs who are proficient in Scrum recognise its capacity to create significant business outcomes. They leverage Scrum to enhance market position, drive revenue growth, and improve operational efficiency, thus aligning agile practices with broader business objectives.

4.     Product First:

They advocate a product-centric approach in Scrum as opposed to mechanical Scrum or Scrum in the name only. For them, the quality and relevance of the product are paramount, and they emphasise continuous improvement and innovation to ensure the product remains competitive and meets evolving market needs.

5.     Happy Stakeholders:

They understand the importance of stakeholder satisfaction. They promote and maintain clear, consistent communication with all stakeholders, involving them in the Scrum process and ensuring their expectations align with the product’s progress and outcomes.

6.     Happy Team:

Recognising the importance of a mature and motivated teams for the overall success, these leaders create a work environment where team members feel valued and part of the company’s vision. They encourage team engagement creativity, and acknowledge their contributions, leading to higher productivity and job satisfaction.

7.     Nail it before you scale it:

They understand the importance to establish a solid foundation before scaling, focusing on effective collaboration, continuous improvement, and strategic alignment at the team level. Prior to implementing the structures for scalability, they prioritize excellence from the start, fostering sustained growth and innovation. This is achieved by promoting mastery in product development and delivery practices and emphasising value creation in all aspects.


Successful CEOs in product organisations blend Scrum principles, values and practices with a strategic business perspective. They ensure that Scrum is a fundamental part of the company’s culture, driving growth, innovation, and success. This holistic approach to Scrum distinguishes them, enabling their organisations to mature and thrive in a competitive landscape. Those organisations are quick to respond to market changes, customer feedback, and internal team dynamics and challenges. This agility allows their organisations to stay ahead of the curve, often setting trends rather than following them.

This article was first published in the newsletter.
Subscribe on to be the first who receives articles like this.

© 2024


Leave a Reply